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Nothing ordinary comes from extraordinary people
Our Portfolio Companies
360vuz is a mobile application offering exclusive 360 Virtual Reality video content to audiences in a new creative way.
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AlgoDriven helps car dealerships, finance and insurance companies, accurately price vehicles by providing them with comprehensive and actionable vehicle identification and pricing data.
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Clip The Deal is a multi-brand retailer platform offering a convenient way to find the closest deals around you.
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eMushrif brings IoT enabled student transportation offering innovative solutions to real world problems from commuting management to safe and smart transportation, with the aim of being the first mobility of choice for parents and students.
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Enhance fitness offers personal trainers, hotels and gyms with a unique technology software & data stack -- optimizing their business, providing visibility on session quality and delivering convenience to their clients anywhere in the world.
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erad provides non-dilutive funding to online businesses in the Middle East. Businesses can connect their sales and marketing platforms to access financing in 48 hours.
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Geeks offers managed IT support services & solutions for businesses in Dubai by offering on-demand tech support & electronics repair for consumers.
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iSchool is  an online coding platform for students aged 6-18, empowering the next generation with essential coding skills from a younge age.
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Letswork offers subscription-based membership platform & marketplace for booking workspaces, office and meeting spaces on-demand.
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Growdash enables restaurant marketing and operational teams to build, execute and manage profitable growth strategies across digital sales channels.
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Keno is a mobile-first car wash app for on-demand automotive wash and care services.
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Lisan is an AI writing platform offering state-of-the-art proofreading and grammar checking to help individuals who write in Arabic to maximize their productivity, create exceptional content using cutting-edge generative AI models, and automate tasks with AI accelerators.
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HeroGo is surplus food subscription marketplace allowing consumers to access surplus food from local farmers and wholesalers at reduced prices, promoting sustainability and reducing food waste.
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LawHive is a managed marketplace for consumers and small businesses in the UK connecting clients with the best matched solicitor – providing transparent pricing with lower overall costs.
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Ogram is a staffing marketplace which enables businesses to book and manage staff on demand.
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Opteam is aB2B AI-powered timekeeping software for construction projects, enabling project managers to automate and optimize project scheduling and delay management
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Qureos is an AI-powered platform that automates  and supercharges sourcing, shortlisting and outreach to candidates, matching employers with qualified candidates
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souKare is a Dubai-based Healthcare & Lifestyle e-commerce start-up, offering fitness supplements and contact lenses with free delivery within 90 minutes in Dubai & express shipping worldwide.
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Podeo's all-in-one platform streamlines content creation, distribution, and monetisation of podcasts. Its mission is to unlock the potential of the human voice by amplifying audio content to billions of ears. 
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RemotePass' all-in-one HR platform simplifies global hiring - from onboarding & payroll to benefits & compliance, enabling companies to build world-class teams, anywhere
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Step Group is a new media & technology company which produces content platforms Stepfeed.com along with the largest technology startup conference in the MENA region, Step Conference.
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Pointcheckout’s Paymennt is an app-based solution empowering businesses to start accepting online payment safely and securely.
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Shortpoint is a subscription software that helps teams build gorgeous intranets with no coding from their existing content systems, such as Office 365, SharePoint and SAP Portal.
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Sthrive is a B2B SaaS platform that leverages AI to diagnose root causes of employee underperformance and automates solutions, addressing time, skill, and budget constraints.
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The Camel Soap Factory is a Dubai based manufacturer of natural skincare products handcrafted with locally sourced camel milk.
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Verofax offers enterprises operational certainty through asset digitization and traceability. Using an end-to-end validation system based on blockchain, they generate unique QR codes that function as repositories of all essential documents and checks in place throughout the supply chain.
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Writer is an enterprise-grade,  generative AI platform, that empowers people, product, operations, support, marketing, HR, and more — to maximize creativity and 10x productivity by transforming the way they work.
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Yallacompare is the largest finance comparison site for credit cards loans, banks accounts and car insurance in the Middle East.
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Ziwo by Aswat is a leading cloud-based telephony system in United Arab Emirates, built for companies, contact centers, sales teams, and customer service teams to provide crystal clear phone calls and capabilities that will centralize all phone operations in one single interface.
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Zoya is a faith-based investing app that enables users to build a Shariah compliant portfolio with a mission to bridge Islamic values and modern finance, and empower Muslims to take control of their financial futures
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